Sales and marketing of new products is difficult under any circumstances, but is especially hard when the products are disruptive of established markets or beliefs. SNEEF has a two-part series planned (October and November of 2014) which investigates this subject and studies a few real-world examples of innovative product introductions. Of particular interest are two electro-mechanical devices – one a new kind of motor for unmanned aerial vehicles that combines the engine and transmission in one package, and the other a small undersea robot that inspects the underside of boats and local marine conditions. Both projects have unique and challenging sales and marketing environments, and SNEEF attendees should expect vibrant presentations and discussions.
We will then present, in October, a case study presentation from Durval Tavares of Aquabotix, the undersea robotics company, followed by a panel discussion. Tuvares will address the problem of sales strategy and techniques within his new enterprise. The moderator will be Tom Stocker from Owners Edge, LLC. Panelists include: Jason Hartz from Sandler Sales Training, John Knott from JD Technologies, and Terry Phinney from Blackstone Management.
Admission is $25, which includes pizza and salad, or join SNEEF for $75 and attend the forums free. Register at www.sneef.org.